Yoon Han-kil, senior vice president of Samsungs product strategy team, told Reuters that Samsung was working to introduce at least two smartphones running on Tizen, as the market leader tries to break out of its dependency on Android.
The Koreans would prefer to build their own ecosystem around Tizen and profit directly from the revenues from sales of apps and services, instead of sending customers to Google and Microsoft.
But Yoon aknowledges that Android will remain Samsung Mobiles main business, while Tizen and Windows would be used for markets that Android could not address.
“We had tried to launch Tizen with DoCoMo and Orange … but couldn’t because of poor market conditions. We have changed our strategy and will release the phones in a few countries where we can do well,” he told Reuters. Samsung expects Tizen to account for up to 15 percent of Samsung’s total smartphone shipments to consider it a successful platform.
First Tizen Phone will be High End
Around the end of the second quarter, a high-end smartphone, similar to the Galaxy S-Flagship Phones, will be introduced, which will be followed by a cheaper “middle of the market” model to drive volume growth.